What is SEO and How It Works

What is SEO and How It Works

SEO means search engine optimization, which is a process that allows you to optimize your website to get organic traffic from search engines like Google, Yahoo, Bing, Baidu, AOL, Ask.com, Excite, DuckDuckGo, Wolfram Alpha, Yandex and so on. In another way we can say, SEO helps a website to look excellent to a search engine. Marketers do this thing to display their website as a top result on the page of a particular search engine. It can be felt so difficult to face the factors that affect the website rankings. But the primary steps are much easier to understand. And basic things are so important because these things are the core of search engine optimization.

SEO flow chart

All the search engines are very conscious to their users. So they always try to provide the best service. That means the showing results on the top of a search engine are not only belong to high quality but also the most relevant for a specific search keyword. To doing the tricky thing, the search engine will scan various web portals to find the best websites for individual content. And that helps the search engine to make a virtual category according to multiple contents. In the same way, search engine scans the website for its other parameters like readability, content management, and some other complicated things.

SEO is one kind of marketing process. The more you positively promote your contents, the more you can get the higher rankings. For this, you must have patience and dedication to start from the basics. SEO has a high impact on businesses that are directly related to virtual consumers. It is SEO that can help you out to expand your enterprises to a large number of potential customers.

SEO Factors
Let’s talk about some SEO factors that affect the search engines directly. Different search engines work differently to get the website rankings. They have several algorithms to assume ranking for a specific keyword or content. But we can understand some fundamental factors that actually can help any website getting its rankings over the search engine result page.

Content
There are two base factors called on and off page optimization. But before that let’s talk about content. Content is the mother of a website. It makes the task more accessible for a search engine to assume a type of a website. It is the content that attracts the visitor to a specific website. The more you put relevant and quality content to your site, the more you will get dragged by the search engines to be ranked higher on search engine ranking page (SERP). There are no short-cuts rather than creating well-written and well relevant web contents. Here are some types of content that can help your website to get ranked.

Blog Post
Original Photos and Videos
Infographics
Social Media Engagements

Another thing you should keep in your mind is to consider the keywords that are most popular and most relevant for a particular product. And you should put these keywords in your content in a logical way. Though it is very tough to generate quality contents maintaining all the hurdle, in the end, it will pay off.

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